Cash4Life is unlike any other game in the NY Lottery portfolio. It pays out differently. And it inspires people to dream differently – less about how they’d spend the dollars and more about how they’d spend the days. To continue with this campaign idea, we created a spot showing one lucky New Yorker using his winnings to revisit an old friend.

Client: New York Lottery
Agency: McCann New York
Director: Noam Murro