It’s hard to say exactly what makes driving a car unique or pleasurable. It’s the combination of different factors, some of which the you are conscious of, many of which you aren’t. With the V40 R-Design there are lots of lovely small design details. In isolation they may not seem that significant but they all combine to create an incredibly satisfying overall experience. We likened this to an extraordinary piece of music performed by an orchestra, each small component playing its part in the overall piece. The film features Marie Rosenmir, one of Sweden’s most respected Conductors.

Despite shooting in the eye of a hurricane, directors Leila & Damien de Blinkk did a beautiful job. The spot ended up being the most effective in history for Volvo UK.

Client: Volvo
Agency: Grey London
Director: Leila & Damien de Blinkk