A lot of people hate coconut water. That’s why Vita Coco created Vita Coco with pressed coconut, the first coconut water that actually tastes like coconut. It’s impossible to hate. To prove it we reached out to some of the most negative people on the internet and asked them to try it. A particularly infamous tweet led the way for an onslaught of media coverage that included over 1.3 billion impressions in under a week and 50 plus articles—from Fox News to Time Magazine.

Client: Vita Coco
Agency: Interesting Development