“Those who can, do; those who can’t, teach.”

Inspired by George Bernard Shaw’s famous proverb, we kicked off a new season of fantasy football for The Sun. Press ads portraying less gifted athletes reassured young male readers that it’s fine to keep dreaming about getting rich from football. Just sign up to Dream Team today for a shot at winning £500.000.
Client: The Sun
Agency: Grey London
Photographer: Paul O’Connor