There’s a 1 in 9 chance of winning Take 5 from the New York Lottery. Odds this good don’t come around that often. We’re used to being told how unlikely it is for something great to happen. But with Take 5 there’s a chance of winning. A real chance. So we teamed up with director Tom Kuntz and Speck/Gordon to create a campaign that demonstrates how winnable Take 5 is when compared to an epically unwinnable situation.
Client: New York Lottery
Agency: McCann New York
Director for Medieval & UFO: Tom Kuntz
Director for Odds of Love: Speck Gordon
![](https://freight.cargo.site/t/original/i/901dcc374721d3b7beb29577852db03efc74788dcc3233f8f570482e89da1a32/bus.jpg)