There’s a 1 in 9 chance of winning Take 5 from the New York Lottery. Odds this good don’t come around that often. We’re used to being told how unlikely it is for something great to happen. But with Take 5 there’s a chance of winning. A real chance. So we teamed up with director Tom Kuntz and Speck/Gordon to create a campaign that demonstrates how winnable Take 5 is when compared to an epically unwinnable situation.

Client: New York Lottery
Agency: McCann New York
Director: Tom Kuntz/Speck Gordon