A series of idents (or bumpers as they are called in the US) for Volvo UK’s sponsorship of SKY Atlantic, running alongside premium programmes such as Game of Thrones, Boardwalk Empire and The Leftovers. Celebrating the art of film-making, the understated spots compare and contrast the explosive drama of a Hollywood production to the no-less-dramatic natural beauty of Sweden.

Client: Volvo
Agency: Grey London
Director: Juriaan Booij, Sebastian Reed.