The worst symptom of cold and flu isn’t high fever or a runny nose. It’s FOMO – Fear Of Missing Out. With a splash of color we targeted young Britons, telling them that the fear is real. Messing with health got people a little bit upset and a petition calling on GSK to kill this campaign got thousands of signatures. Fortunately the client loved it too much.

Illustrated by comic book legend Neal Adams.
Client: Day&Night Nurse
Agency: Grey London
Illustrator: Neal Adams