National Geographic’s first-ever Super Bowl spot. ‘Bad Romance’ promotes the original scripted series Genius, starring Geoffrey Rush as Albert Einstein. The spot hit the 115 million viewers only moments after Lady Gaga’s epic Halftime performance, ending with her world hit ‘Bad Romance’. It picked up the Super Clio Award naming it the Big Game’s top spot.

Client: National Geographic (Super Bowl)
Agency: McCann New York
Director: Ivan Zacharias